Why I Couldn't Stop Eating the Crappy Cake

Years ago, I was at a friend’s bridal shower. At the end of the party, the host was desperate for all the guests to take some of the leftover cake.

It was one of those super tall cakes—an impressive feat of multiple layers of dark chocolate cake sandwich between chocolate buttercream frosting and topped with giant shards of dark chocolate.

“Everyone, please, please take some cake,” the host begged. “I can’t be trusted to have all of this cake in my house. I'm afraid I’ll lose control and eat it all!”

I offered to take a few big slabs home to give to my boyfriend. Although, secretly, I was really looking forward to eating the cake myself.

You see, despite longing for the cake at the party, I didn’t eat any because I was being “good” and didn’t want to tarnish my “healthy eater” image.

Once I Started, I Couldn't Stop
I honestly don’t remember if my boyfriend ate any of the cake; if he did, it wasn’t much.

What I do remember, however, is standing alone at my kitchen counter in the dark later that night, my mouth salivating as I pulled the plastic wrap off the cake.

As I dug my fork into the cake, my body buzzed with excitement. Cake was a rarity in my "clean eating" days, so I was understandably very excited to eat it.

Sadly, it didn’t live up to my expectations. The frosting was overwhelmingly sweet and the cake was flavorless and dry.

Nonetheless, I continued to eat it all, my pace quickening as I did.

I thought, “What the hell, I might as well polish this off as I'm not going to let myself eat cake again for a very long time.”

After licking the last bit of frosting off my fork and the plastic wrap, I was angry with myself for eating so much cake, especially since it wasn’t very good. “What a waste of calories!” the Food Police voices yelled in my head.

I was mad that I didn’t have enough self-discipline to toss the cake after discovering it didn’t taste satisfying.

I couldn’t understand why I kept eating it and blamed it on my lack of self-control. I deeply regretted bringing the cake home.

Natural Response to Deprivation
Looking back now, I can so clearly understand why I kept eating that crappy cake.

When we let ourselves have what is typically forbidden and scarce, it’s only natural to eat a whole lot of it, to maybe even feel binge-y with it, even if it's not satisfying.

Understandably, my very wise brain believed, “I need to eat all of this cake now, no matter what, because I don’t know when I’m going to get cake again!”

Of course, this didn’t just happen this one time. It frequently happened with my other off-limits foods.

My all-or-nothing approach to eating made me feel out-of-control, guilty and ashamed. And, it provided false evidence that I couldn’t be trusted with food and needed to pull the reins in tighter.

Nothing could have been further from the truth. It was simply a very natural human response to deprivation and scarcity.

Crappy cake felt better than no cake at all.

How to Stop Feeling Guilty About Your Eating

Does your eating often make you feel guilty?

When you feel guilty about your eating, it’s likely a sign you have a “food rule” you’d benefit from challenging.

A food rule is a belief regarding what is or isn’t allowed when it comes to your eating. Here are some common ones:

• No eating after 7 p.m.

• I can only eat a set number of macros, calories or points a day.

• No snacking between meals.

• High-carb foods are off-limits (e.g., greens are good; bread and pasta are bad).

• Every meal must contain a certain number of protein grams.

• I’m allowed one cheat day a week.

• Foods made with white flour, added sugars, etc. are forbidden.

• If it’s not organic, I can’t eat it.

• Gluten is a no-no (even though I don’t have celiac disease or a gluten intolerance).

• I shouldn’t eat if I’m not hungry.

• Sugary drinks, processed foods and fast food are prohibited.

• Sweets can only be eaten on the weekend.

• No seconds.

Naturally, when you follow your rules, you likely feel proud, successful and good about yourself.

When you don’t adhere to your rules, you likely feel guilty, like a failure and bad about yourself. Breaking your rules may also trigger feelings of shame, stress, anxiety, fear, frustration, disappointment, anger and hopelessness.


Well-Intentioned, Often Problematic
Although often well-intentioned, there are many problems with food rules. For example, they…

• Disregard your body’s wisdom and needs, including its internal cues of hunger, fullness and satisfaction.

• Dictate your food choices regardless of how your body feels.

• Dismiss your food preferences and desires.

• Generate feelings of deprivation, which often results in obsessive food thoughts, intense cravings and frequent overeating.

• Provoke a make-up mentality (e.g., I must compensate for eating dessert by skipping breakfast or exercising longer tomorrow).

• Inject unwarranted morality into your relationship with food (e.g., I'm good if I eat this, bad if I eat that).

• Cultivate a mistrustful relationship with yourself, your body and food.

• Lead to secret eating, social anxiety and isolation (e.g., I’ll be too tempted to eat bad foods at the party; it’s safer to just stay home.).

• Prevent you from being flexible, relaxed and spontaneous in different eating environments and having fun with food.

• Decrease self-esteem and self-confidence.

• Consume headspace, time and energy that could be devoted to more fulfilling, meaningful, productive and pleasurable things.

Challenge Your Rules
If you want to stop experiencing all the unnecessary guilt and suffering your food rules cause, I encourage you to identify and challenge them, including examining how they impact you and your life.

With a curious, nonjudgmental mind, ask yourself:

Where did this rule come from? Is it helpful or harmful? Is it based on my own internal experience or an external source (e.g., diet or wellness culture)? Is it truly honoring, respecting and being kind to my body? Is it reasonable, sustainable, pleasurable and satisfying? Is it flexible enough for my life? Is it preventing me from having a peaceful relationship with food and living my life fully?


Follow the Clues
Some of your rules may be top of mind and others may be buried deeper, like lingering rules from past diets or your childhood home you aren’t aware you’re still adhering to.

If you’re unsure if you have food rules, pay attention to “should” or “shouldn’t” thoughts and feelings like guilt, shame, stress and anxiety that arise from your eating. These clues will point you toward your rules.

If you have trouble identifying or releasing your food rules, yet know you would benefit from doing so, consider getting support from an Intuitive Eating-informed practitioner.

Despite what our diet culture wants you to believe, you and your body can be trusted. You absolutely have the innate capacity to nourish yourself without following food rules or feeling any guilt.

Do You Think About Food Nonstop?

Do you spend a lot of time, energy and headspace thinking about food?

Is it hard to focus on work, concentrate on a book or show, or stay present while socializing because you’re distracted by thoughts about what you’re allowed to eat, when you’re allowed to eat, what you shouldn’t have eaten, or what you really want to eat but won’t let yourself have?

If this describes your experience, it’s most likely because:

1/ You are not eating enough

and/or

2/ You are not eating what you really want

If you are restricting your food intake because you’re following a plan, program or rules that dictate your eating, it’s only natural that you will feel both physically and psychologically deprived and thus feel preoccupied with food.*


Not About Willpower, Discipline or Addiction
Constant thoughts about food are not due to a lack of willpower, poor self-discipline or food addiction, despite what our diet culture wants you to believe.

When your very wise body is not getting its nourishment needs met because it’s experiencing hunger and food deprivation, it will do everything it can to get you to eat, including flooding your mind with thoughts of food.

In order to stop obsessing about food, you need to:

1/ Honor Your Hunger
Eat as soon as possible when your hunger sensations surface—or before they do if you anticipate becoming hungry yet circumstances won’t enable you to stop and eat (e.g., a work situation where eating isn’t possible).

If you feel disconnected from your hunger cues, which can happen if you have a history of ignoring or suppressing them, set a reminder to check in with your body at regular intervals to assess your hunger level and honor its needs.

2/ Eat Unconditionally
Give yourself full, unconditional permission to eat whatever you want whenever you want—assuming you have access to it and don’t have any limitations due to a health condition, such as a nut allergy or celiac disease.

For some, this approach to eating may sound reckless. It isn’t. It's about letting your internal cues guide your eating decisions instead of external rules and eating whatever tastes and feels the most satisfying to you.


Be Aware of Pseudo-Permission
Be aware, however, that it is possible to believe you are giving yourself unconditional permission to eat when you’re actually giving yourself pseudo-permission.

Pseudo-permission means you are granting yourself permission to eat something while simultaneously depriving yourself of it in the future.

This often shows up with thoughts such as “It’s okay if I eat pancakes for breakfast as long as I don’t eat any carbs for the rest of the day” or “I’ll let myself eat these chips, but I’m not going to buy them again for a long time” or “I can eat sweets on the weekend but not on weekdays.”

If you still find yourself consumed by food thoughts after practicing “unconditional eating” for a long time, it’s quite likely you are actually just giving yourself pseudo-permission to eat by putting conditions on your eating.

This is completely understandable, especially if you have a deeply engrained diet mentality, which can operate on a subconscious level and take time to let go of.


Space for More Fulfilling Things
When your body’s nourishment needs are fully satisfied and you no longer feel a sense of deprivation or scarcity, food will take a balanced place in your life.

You will think about food much less, ultimately freeing up space for more fulfilling, meaningful things.

If you have a long history of dieting and disordered eating, honoring your hunger and giving yourself unconditional permission to eat will likely feel very scary and challenging at first.

Your eating may feel off-kilter or out-of-sorts for a while; this is a normal part of the process. Once you and your body truly trust that your needs will be consistently met, these feelings will subside.

It’s essential to be patient and compassionate with yourself and to get support, whether from an Intuitive Eating-informed counselor, therapist, nutritionist, online community, podcast or all of the above.

I encourage you to also keep reminding yourself of what’s on the other side of this sometimes hard and messy healing work: a peaceful, balanced and liberating relationship with food.

*It’s important to note that these feelings can also be due to food insecurity if you don’t have reliable access to enough food because of financial constraints or other barriers. If this is the case, I encourage you to seek out local food banks and public assistance programs. Here’s a good place to start.