I Was a Dieter in Disguise. How About You?

After years of jumping from one diet to the next, Valerie hit rock bottom. 

Fed up with the weight-loss roller coaster and obsessing over every morsel she ate, she swore off dieting forever. 

Yet, months after quitting, she still shuns carbs, avoids snacking and seconds, never eats after 6:30 p.m., and runs an extra mile whenever she has dessert.

Valerie is a pseudo-dieter.

She genuinely believes she’s given up dieting, yet she continues to engage in dieting behaviors. 

As a result, she still experiences many of the side effects of dieting, including thinking about food all the time, struggling with intense cravings, feeling out of control with her “trigger foods” (i.e., ice cream and chips), and feeling frustrated, guilty and ashamed when she thinks she’s eaten badly.

Deeply Ingrained
As seen with Valerie, the diet mentality can be so deeply ingrained—or hidden under the guise of “health," "wellness,” "lifestyle" or “biohacking”—that you may not realize you're actually pseudo-dieting and that your restrictive eating behaviors are making you vulnerable to the same physical and psychological damage dieting causes

Falling into the pseudo-dieting trap is completely understandable given how prevalent and seductive our diet and wellness cultures are.

Here are some more examples of pseudo-dieting:

  • Restricting your eating to include only “clean,” “whole” or “unprocessed” foods.

  • Switching from calorie counting to macro counting for weight loss.

  • Limiting carb or fat grams regardless of what you want or what your body needs.

  • Determining what you deserve to eat based on what you ate earlier or if you exercised, rather than your hunger level.

  • Compensating for eating certain foods by doing extra exercise, skipping your next meal or eating less tomorrow.

  • Attempting to manage your weight with detoxes and cleanses.

  • Allowing yourself to only eat at certain times of the day despite your hunger level.

  • Becoming vegan, vegetarian, gluten-free, etc. for the purpose of losing weight.

  • Bringing your own food to parties so you aren’t tempted to eat anything else.

  • Weighing and measuring your food to limit how much of it you eat.

Do you see yourself in any of these behaviors? I certainly do. My own journey included years of pseudo-dieting. Unbeknownst to me, I was a dieter in disguise!

A Dieter in Disguise
After I stopped focusing on calories in/calories out, I became obsessed with only eating “clean” foods. I also unnecessarily cut out gluten and dairy. I never considered any of this dieting. 

Instead, I claimed my restrictions were all in the name of wellness even though secretly my goal was weight loss. I mean, come on. If I thought eliminating gluten and dairy could possibly lead to weight gain, I would never have done it.

As Christy Harrison, the author of Anti-Diet and The Wellness Trap says, "If it involves restricting how you eat, demonizes certain food and is centered around the size of your body, it’s a diet."

Same Adverse Outcomes
Looking back, I can see how my pseudo-dieting resulted in the same adverse outcomes as my more official calorie-counting dieting. 

I still adhered to rigid food rules, fixated on food, skipped social events out of fear of eating “bad” foods, binged on sweets when I let myself have them, got angry at myself when I felt I ate poorly, overexercised to make up for my eating, and so on.

Releasing the Diet Mentality
Just like bona fide dieting, pseudo-dieting can disconnect you from your body inhibiting your ability to hear and honor the messages it’s sending you. 

And, as was the case with Valerie and me, all restrictive eating, no matter what it’s called, leaves you vulnerable to the pitfalls of dieting, from binge eating and weight cycling to food preoccupation and social withdrawal.

Escaping the dieting roller coaster and experiencing true food freedom requires letting go of your diet mentality and relearning how to nourish your body based on its internal cues versus external rules—that is, eat intuitively.

As pseudo-dieting behaviors can be quite subtle and disentangling from our pervasive, insidious diet culture can be very difficult (but not impossible!), it can be helpful to get support from an Intuitive Eating counselor, therapist, dietician or nutritionist so you can truly let go of dieting in all its various forms once and for all.

This Always Surprises My Clients. Who Forgets About Brownies?

My clients are often surprised—if not shocked—to discover they have forgotten about a food that once felt like it had so much power over them.

Their experiences sound something like this:

  • I can’t believe I forgot about the cookies in my cupboard! That’s never happened before.
     

  • My favorite chips actually went stale before I finished them. Typically, I'd fixate on them and eat the entire bag right away.
     

  • The chocolate in my pantry no longer calls for me all day long. I rarely think about it!
     

  • Shockingly, I found a pint of ice cream in my freezer that I totally forgot about!
     

  • I can’t believe the bread went moldy. It’s never lasted long enough to do that before.
     

  • I was so surprised to find a half-eaten candy bar in my bag that I bought a few weeks ago. 

This doesn’t happen because my clients are just really forgetful people.

It happens because they started giving themselves unconditional permission to eat.

Food Loses Its Power
Feeling obsessed with or controlled by food is not a sign of weakness or a lack of willpower and self-discipline. It’s a natural outcome of dieting and deprivation.

When you give yourself unconditional permission to eat what you want when you want, food—especially your forbidden foods—loses its power.

The more you eat a forbidden food and trust that you can have it when you want it (assuming you have access to it and no dietary restrictions*), the more its allure and charge wears off.

The food becomes neutral. It’s no longer a big deal.

You enjoy it when you want it and forget about it when you don’t.

Mel's Brownie Story
Here's how my client Mel describes her experience...

“In the past, if my partner made a pan of brownies, I wouldn't have been able to concentrate on work knowing they were on the counter. In fact, I'd sneak into the kitchen multiple times a day to shave a little off the row hoping no one would notice. 

Now that I'm letting myself eat sweets whenever I want them and without telling myself I'm being bad or that I have to make up for it by going on a diet or working out more, I don't even think about the brownies until I'm ready to enjoy them with my family. Sometimes, I even forget we have them!

The experience is so much more satisfying because I no longer feel obsessed, powerless and out of control."

Won’t Work for Me
It’s completely understandable if you have doubts that this could ever be true for you, especially if you have a long history of dieting and a long list of forbidden foods, food rules and food fears.

My new clients look at me in disbelief when I share stories like these. They can’t imagine it for themselves.

Inevitably, as they make peace with food and trust nothing is off-limits, they are pleasantly surprised that they, too, no longer feel obsessed with, distracted by or controlled by food.

My clients don’t have any magical powers.

What they do have is a deep desire to have a more liberating, satisfying and peaceful relationship with food accompanied by a steadfast commitment to doing the often hard, messy work needed to attain it.

*Of course, a food may need to be off-limits due to a medical condition, such as a peanut allergy or celiac disease. Some people find that if this is the case, they have little to no desire to consume the food due to the potential negative health consequences. However, this isn’t always easy and if it’s something you struggle with, I recommend seeking support from an Intuitive Eating-informed counselor, therapist, registered dietitian or nutritionist.

I Can't Stick With a Diet! Why This is a Good Thing.

Have you ever rebelled against your diet? It can look something like this...

“Within a few weeks of starting a new diet, the same thing always happens,” says Gina. “I find myself rebelling against the rules. I basically just say ‘eff it!’ and go crazy with all the forbidden foods."

"Of course, I end up feeling like crap. Not only am I stuffed, I also feel angry and ashamed," she admits. 

"So, naturally, I go into fix-it mode, which means hopping online in search of a new diet while promising myself that I’ll really stick with it this time.”

Gina believes her inability to stay on a diet is due to her lack of self-control. “If only I had more willpower and discipline, then I’m sure I would finally be successful at this dieting game.”

Healthy Rebellion
What Gina doesn’t realize is that rebelling against her diet is actually very healthy behavior.

When you let a plan, program or person dictate what you eat, how much you eat and when you eat, you give your power away. It’s an assault on your personal autonomy and boundaries.

When you rebel, you’re actually restoring your autonomy and protecting your boundaries. You’re reclaiming your power. This is a good thing!

Unlike Gina, when I was dieting, I regrettably tolerated diet culture's rules for far too long before I began pushing back. 

Once I stopped restricting and started eating more intuitively, the sense of freedom I felt with food made me realize I could never turn my eating decisions over to an external force again.

You’re in Charge
Whereas dieting is disempowering, Intuitive Eating is empowering.

With Intuitive Eating, there’s no need to ever rebel because you’re always in charge. There are no rules, there's nothing to defy.

You—and only you—decide what and when to eat based on your individual needs and circumstances such as your body’s cues (e.g., hunger, fullness, desires), satisfaction level, nutritional requirements, personal preferences and values, food budget and accessibility, and daily rhythm and schedule.

Basically, to the best of your ability, you eat what feels right when it feels right.

The result: greater ease, freedom and peace in your relationship with food.