How to Stop Feeling Guilty About Your Eating

Does your eating often make you feel guilty?

When you feel guilty about your eating, it’s likely a sign you have a “food rule” you’d benefit from challenging.

A food rule is a belief regarding what is or isn’t allowed when it comes to your eating. Here are some common ones:

  • No eating after 7 p.m.

  • I can only eat a set number of macros, calories or points a day.

  • No snacking between meals.

  • High-carb foods are off-limits (e.g., greens are good; bread and pasta are bad).

  • Every meal must contain a certain number of protein grams.

  • I’m allowed one cheat day a week.

  • Foods made with white flour, added sugars, etc. are forbidden.

  • If it’s not organic, I can’t eat it.

  • Gluten is a no-no (even though I don’t have celiac disease or a gluten intolerance).

  • I shouldn’t eat if I’m not hungry.

  • Sugary drinks, processed foods and fast food are prohibited.

  • Sweets can only be eaten on the weekend.

  • No seconds.

Naturally, when you follow your rules, you likely feel proud, successful and good about yourself.

When you don’t adhere to your rules, you likely feel guilty, like a failure and bad about yourself. Breaking your rules may also trigger feelings of shame, stress, anxiety, fear, frustration, disappointment, anger and hopelessness.


Well-Intentioned, Often Problematic
Although often well-intentioned, there are many problems with food rules. For example, they…

  • Disregard your body’s wisdom and needs, including its internal cues of hunger, fullness and satisfaction.

  • Dictate your food choices regardless of how your body feels.

  • Dismiss your food preferences and desires.

  • Generate feelings of deprivation, which often results in obsessive food thoughts, intense cravings and frequent overeating.

  • Provoke a make-up mentality (e.g., I must compensate for eating dessert by skipping breakfast or exercising longer tomorrow).

  • Inject unwarranted morality into your relationship with food (e.g., I'm good if I eat this, bad if I eat that).

  • Cultivate a mistrustful relationship with yourself, your body and food.

  • Lead to secret eating, social anxiety and isolation (e.g., I’ll be too tempted to eat bad foods at the party; it’s safer to just stay home.).

  • Prevent you from being flexible, relaxed and spontaneous in different eating environments and having fun with food.

  • Decrease self-esteem and self-confidence.

  • Consume headspace, time and energy that could be devoted to more fulfilling, meaningful, productive and pleasurable things.


Challenge Your Rules
If you want to stop experiencing all the unnecessary guilt and suffering your food rules cause, I encourage you to identify and challenge them, including examining how they impact you and your life.

With a curious, nonjudgmental mind, ask yourself:

Where did this rule come from? Is it helpful or harmful? Is it based on my own internal experience or an external source (e.g., diet or wellness culture)? Is it truly honoring, respecting and being kind to my body? Is it reasonable, sustainable, pleasurable and satisfying? Is it flexible enough for my life? Is it preventing me from having a peaceful relationship with food and living my life fully?


Follow the Clues
Some of your rules may be top of mind and others may be buried deeper, like lingering rules from past diets or your childhood home you aren’t aware you’re still adhering to.

If you’re unsure if you have food rules, pay attention to “should” or “shouldn’t” thoughts and feelings like guilt, shame, stress and anxiety that arise from your eating. These clues will point you toward your rules.

If you have trouble identifying or releasing your food rules, yet know you would benefit from doing so, consider getting support from an Intuitive Eating-informed practitioner.

Despite what our diet culture wants you to believe, you and your body can be trusted. You absolutely have the innate capacity to nourish yourself without following food rules or feeling any guilt.

Do You Play Hide & Eat?

Have you ever played Hide & Eat?

Also known as sneak eating or secret eating, it looks something like this:

As soon as her co-workers leave the room, Kim snatches a handful of leftover cookies and quickly throws them into her bag. She declined them during the meeting secretly hoping there’d be leftovers she could eat alone at home.

Once everyone is asleep, Janice sneaks into the kitchen, quietly opens the freezer door and grabs a pint of ice cream, which she hurriedly eats while standing in the dark.

When Jack goes to the restroom, Jim stuffs the last slice of pizza into his mouth before the waiter comes to clear the table and his friend returns.

Val keeps a stash of chocolate bars hidden in the back of her sock drawer. She eats them in bed while watching TV, then buries the wrappers in the trashcan so her roommates won’t see them.


Perhaps, like me, you can you relate to these stories. During my dieting years, I mastered the game of Hide & Eat!

Why We Play Hide & Eat
There are many very valid reasons why you might play Hide & Eat. Following are just a few.

  • You’ve internalized diet-culture messaging that assigns moral value to food and judges people as good or bad based on their food choices (i.e., if you eat something "bad," you're bad).

  • You don’t want to tarnish your reputation as a “healthy person,” "clean eater” or “dedicated dieter.”

  • You fear it’s unacceptable to eat certain foods (or eat at all) because of the size of your body, what you've already eaten, or your lack of exercise.

  • You don’t want anyone to witness what you believe is a lack of willpower, discipline or self-control.

  • You’re afraid of the external food police making comments about your food choices, like “Do you really think you should be eating that?” or “I thought you gave up sugar!”

  • You love the thrill of rebelling against a restrictive diet or watchful partner or parent, yet don't want to suffer the consequences of getting caught.

  • If no one sees you breaking your food rules or eating a forbidden food, it didn't happen or doesn't count.

  • You’re experiencing an uncomfortable emotion, such as anxiety, sadness, loneliness, and long ago learned to hide your feelings, retreat from the world, and self-soothe with food.


Conditioned to Play
Although it can feel really shameful and embarrassing, your desire to play Hide & Eat is completely understandable.

Most likely, from a very young age, you’​​​​​​​ve been conditioned (like most of us) by our insidious, pervasive diet culture to believe that much of your value and worth is determined by your size, shape and what’s on our plate.

This deeply ingrained, shame-triggering social construct can easily compel you to hide any behavior that could potentially be considered bad and ultimately jeopardize people’s perception and acceptance of you.

The risk of being seen feels too great.

Not Your Fault
None of this is your fault. You’re simply trying to protect yourself from painful perceived threats, like judgment, criticism and rejection.

But, as you may know all too well, playing Hide & Eat is not a very fun game. It’s a fear-based, shame-driven activity that’s exhausting, demoralizing and disempowering.

Plus, it’s hard to enjoy whatever it is you’re eating when you’re anxiously consuming it at a fast and furious pace while crouched in a dark corner trying not to make any noise.

The good news is you can come out of hiding whenever you’re ready.

You Can Walk Away
Walking away from the game of Hide & Eat can take a lot of courage and self-compassion, especially if you’ve been playing it for a long time.

It’s best to take small steps, like setting boundaries with the Food Police in your life or experimenting with eating a forbidden food out in the open, perhaps with a supportive friend.

Disrupting the pattern of secret eating requires reassuring and proving to your scared self that it is safe to eat whatever and whenever you want and that your needs and desires are always valid.

Of course, if you are in a situation where you truly don't feel safe being seen eating, especially certain foods, by all means, eat in private. Doing so is self-protection and absolutely nothing to be ashamed of.

Seek Support
Untangling yourself from the grip of our toxic diet culture can be downright challenging.

I encourage you to seek support from a weight-neutral, anti-diet practitioner who can help you let go of the beliefs and behaviors (and games) that are no longer serving you. You deserve to eat and live freely.

Do You Lick Your Peanut-Butter Knife?

I remember years ago watching a weight-loss episode on a popular talk show. One of the calorie-cutting tips given was to never lick your peanut-butter knife.

This made me feel sad. Very sad.

Who doesn’t love to lick their knife clean after making a PB&J sandwich, almond-butter toast, or bagel with cream cheese?

It’s fun! It’s yummy! It’s super satisfying!

Yet now, in order to be good and successful, I felt I had to give up this simple pleasure along with all the other things I had already made off-limits on my quest to shrink my body.

Harmful, Not Helpful
Every day, we’re bombarded with diet and wellness culture messages like "don't like the peanut-butter knife!" that are often more harmful than helpful.

These messages cause us to be hyper-vigilant about our eating. They result in pointless food rules, restriction and rigidity. They lead to unnecessary fear, anxiety, stress, shame and suffering.

If you bought into the “no knife-licking” rule, yet failed to follow it (which, if you’re like me, is highly likely!), your thoughts may sound something like this:

  • Licking this knife is a big no-no—you know that!

  • I am being bad, and naughty, and reckless.

  • I have no willpower or self-control. No wonder I look the way I do.

  • What’s wrong with me? Why can’t I follow one freaking simple rule?

  • Ugh, I really hope no one saw me do that.

  • I can’t be trusted with peanut butter; I’m going to stop buying it.

  • I feel guilty and need to make up for this food sin. No dessert for me tonight!

  • I really want to double-dip my knife back into the jar and lick it again.

  • Screw it. I’ve come this far, I might as well keep going back for more!

  • I shouldn't do this, but licking the knife clean is so much easier than getting peanut butter off my dishcloth!

Does any of this sound familiar, {!firstname_fix}?

Challenge Your Food Rules
I spend a lot of time helping my clients identify and investigate their food rules

We deconstruct and challenge them, exploring questions, such as: Where did this rule come from? Is it true? Is it reasonable, sustainable and satisfying? How do you feel and act when you break it? Does it prevent you from being a relaxed, flexible and confident eater? Is it helpful or harmful?

About 99.9 percent of the time, my clients determine their food rules are causing them far more harm than good.

They realize how their rules are creating an unhealthy relationship with food and negatively impacting their physical, mental, emotional and social health.

As my clients start to shed their food rules, a sense of freedom, empowerment, peace and ease surfaces.

Instead of listening to external sources, they begin trusting their intuition, body wisdom and direct experience to guide them.

And they start licking their peanut-butter knife again.