Every Weekend, I Binged On Cookies

Many years ago, when I worked in the corporate world, I had a weekend cookie ritual.

Every Friday morning, after getting off the train downtown, I would stop at my favorite cookie shop and pick out a bunch of cookies before going to my office.

The cookies were large, dense and utterly delicious. You could smell them baking from blocks away. The peanut-butter chocolate chip and wheat-germ chocolate chip cookies especially made my mouth water.

I liked to arrive at the bakery early so I could save money by purchasing the half-priced day-old cookies before they were sold out (these cookies weren’t cheap!). Sometimes I’d hit more than one location if the first shop I stopped at didn’t have enough cookies to meet my needs.

Before heading to work, I'd quickly hide the big, butter-stained bakery bag inside a darker bag as I feared my co-workers seeing me with such a “bad” food and potentially tarnishing my “healthy eater” reputation. 

I also worried my co-workers would smell the cookies in my office, so I’d bury the bag under my coat. 

Although secretly obtaining these cookies every Friday was a bit stressful, not getting them felt far more stressful. 

Weekends Nights Only
Late each weekend night, I would stuff myself with the cookies, first while sitting in front of my TV and then while standing in my dark kitchen after doing the dishes. 

I was determined to eat them all before the weekend ended, before my time was up.

You see, I had a rule that I could only eat cookies on weekend nights. They were my reward for eating “clean” during the week.

However, because I was restricting my eating throughout the week, including depriving myself of sweets (you know, being “good”), I had a scarcity mindset that drove me to binge on the cookies when I allowed myself to have them. 

What was supposed to be a yummy treat wasn’t so satisfying in the end. I went to bed uncomfortably full and full of guilt and shame. 

The physical discomfort and emotional distress my cookie binges caused convinced me all the more that I couldn’t be trusted with certain foods, that I had to get back on track on Monday, and that I needed a "no cookies ever" food rule.

Once again, I would be “good” during the week—and once again, I'd inevitably head to the bakery at the end of the week. I was obsessed with those cookies and stuck in a vicious restrict-binge cycle. 

Not About Willpower
While I sometimes binged on other forbidden foods, my weekend cookie binges bothered me the most. 

I tried to explain my anguish to my boyfriend who just laughed as he didn’t understand why I, the healthiest eater he knew, was so devastated by my behavior. 

To be fair, I hid a lot of the cookies and my cookie-eating from him, so he didn’t really have a full grasp of the situation. Plus, he had never dieted a day in his life, so he had no idea what it felt like to “fail” at eating.

What I didn’t understand at the time was that my cookie binges did not make me a failure and were not due to a lack of willpower, despite what diet culture had taught me to believe. 

My behavior was a natural human response to food deprivation. 

With the threat of scarcity just around the corner—that is, no more cookies come Monday—my very protective brain told me to eat all the cookies now before they were gone, even if I didn’t really want them or was uncomfortably full.

Plus, I feared if I didn’t eat them all on the weekend, I would be tempted to eat the leftovers on Monday. Doing so would ruin my good-eating plan and mean I wouldn't deserve to be rewarded with more cookies come Friday.

An Unimaginable Solution
At the time, I thought I needed to stop buying and eating cookies. I never imagined the solution was to freely eat cookies.

When I finally hit rock bottom with my disordered eating, I started challenging my food rules and giving myself unconditional permission to eat. 

This included eating cookies whenever I wanted, even on a Wednesday and even for breakfast. Loosening the reins was scary, but to my great surprise, my cookie binges eventually stopped.

Over time, I went from rigidly controlling my cookie consumption and then feeling shamefully out of control with them to freely eating cookies at any time and feeling neutral about it.

Now, I pretty much always have cookies on hand along with many other foods I had once made off-limits.

All these years later, I’m still sometimes astounded by how these foods are no longer a big deal.

The sense of ease and peace I now feel with food is something I wish for you, too.

It's OK to Eat Ice Cream in Bed—And Hate Exercise

I find it so helpful to remember that, despite what diet and wellness cultures want you to believe, it’s completely okay to…

Eat when you’re sad, stressed, lonely or bored

Crave something sweet after a meal

Get seconds

Dislike cooking

Eat while watching TV

Enjoy bread

Use food to help you focus

Eat cheese and crackers for dinner

Hate exercising

Clean your plate

Eat chips straight from the bag

Snack late at night

Buy processed foods

Eat freely on days you don’t work out

Go for dessert first

Turn to food for comfort

Eat ice cream in bed

Unnecessary Suffering
Like most of us, diet and wellness cultures have likely made you believe you’re being bad, naughty or unhealthy if you don’t adhere to their constantly changing and often contradictory food and exercise rules.

As a result, you may experience a lot of anxiety, guilt or shame when you don’t do the “right” thing. I certainly used to! 

My food and exercise “sins” would often keep me awake at night as I fretted over how I messed up and how I would make up for it the next day. 

A big part of Intuitive Eating is about identifying and challenging all the unhelpful rules and beliefs that cause you so much unnecessary suffering and prevent you from having a flexible, comfortable, satisfying and peaceful relationship with food and movement. 

I encourage you to pause and reflect on what some of your rules are. Most of us have a pretty long list!

It’s such a relief when you fully believe you’re not doing anything wrong, a bad person or morally inferior if you snack when you’re stressed, skip your workout or eat ice cream in bed. 

If You Don't Want an Apple, Are You Truly Hungry?

Have you ever heard of the “Apple Test?”

The basic idea is that if you’re truly physically hungry, you’ll happily eat an apple (or other produce—you know, something “healthy”). 

If you don’t want an apple, you’re probably not actually hungry. 

While I believe its intent is to help you decipher physical hunger from emotional hunger, the messaging behind this diet culture nonsense basically says that:

1/ you can’t trust your hunger or your desires, and

2/ if you want to eat something other than an apple, banana or carrot sticks, you’re engaging in bad behavior and ultimately a bad person.

Mistrust, Question and Judge
Diet culture messes up your relationship with food in many ways, including teaching you to mistrust, question and judge your hunger.

It sounds something like this…

• I just ate breakfast an hour ago but I’m hungry again. I shouldn’t eat so soon after a meal.

• I’m famished! I could have my lunch now but it’s not the right time to eat.

• I feel hungry but I’m probably just thirsty. I’ll have a glass of water.

• I can’t believe I’m hungry already! My appetite is out of control.

• My stomach is growling but I have to wait # hours between meals.

• I’m feeling a bit hungry, but it’s bad to snack. 

• I’m hungry but I shouldn’t eat so close to dinner. 

• What’s wrong with me? Why am I always so hungry?

• I feel hungry but I’m likely just bored.

• If I’m not hungry enough to eat an apple, I’m not truly hungry.

If any of these scenarios sound familiar, you’re not alone.

When my clients and I explore their relationship with hunger, they are often surprised to discover how much diet culture influences how they respond to their body’s hunger signals.

We Know Better Than You
Diet culture tells you that you and your body can’t be trusted, that it knows better than you do when you’re hungry, when it’s okay to eat, what’s okay to eat, and how much is okay to eat.

It makes you believe that you should only eat when you’re really hungry and if you are, you should only eat certain foods. Eating at any other time, for any other reason, is bad, excessive, and a lack of discipline and willpower.

Diet culture says that to be a “good eater,” you must adhere to its external rules instead of listening to your internal cues. 

Eating Isn’t Easy
As you may know very well, when diet culture is in charge, eating feels complicated, stressful and guilt-ridden.

You may find yourself debating every eating decision, white knuckling it until it’s the “right” time to eat, or feeling guilty when you eat at the “wrong” time or for the "wrong" reasons.

You may frequently delay eating until you’re ravenous and then, understandably, need as much food as possible as fast as possible, which usually isn’t a very satisfying experience.

Your Hunger is Valid
A big part of Intuitive Eating is rebuilding trust in yourself and your innate body wisdom. 

This includes, to the best of your ability, learning how to become more attuned to your body’s various hunger signals and honoring its nourishment needs in a timely manner—without any judgment, hesitation or second-guessing. 

Of course, in addition to diet culture, there are other factors that can interfere with your ability to hear and honor your hunger cues, such as stress, sleep deprivation, certain health conditions, medications, neurodivergence, schedule constraints, food insecurity and more.

But let’s start with the pervasive role diet culture plays and with getting clear on one very important thing: your hunger and desires are real and valid even if you don’t want to eat an apple.